https://www.capterra.com/marketing-automation-software/#infographic
What is the return on investment from a Marketing Automation System? 80% of marketers have increased lead generation (and a further 77% increased their lead conversions) after implementing marketing automation.
Before getting into the breakdown of how much Marketing Automation costs, you first need to consider the potential ROI of investing in the software. If lead generation and conversion is of high value to your business, then you should take that into account before looking at the baseline costs of Marketing Automation. Often, the ROI generated by these systems is far higher than the cost.
With that being said these are MO Agency’s top 6 Marketing Automation picks and what it will cost you to run their systems.
HubSpot Marketing Hub
HubSpot marketing automation software is a powerful suite of tools that helps you turn visitors into leads. Capture leads, learn who they are and what they’re interested in, and optimize your marketing based on data, not guesswork.
Cost: HubSpot starts with a free version, and thereafter packages start at $50 with uncapped users, and an initial contact cap of 1,000 contacts. Thereafter, there is a cost of $50 for each additional 1000 contacts.
What is included?
Form builder
Pardot
Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.
Cost: Starts at $1,250 for up to 10,000 contacts with no cap on platform users.
Pardot includes:
ActiveCampaign
ActiveCampaign has all the tools you need to make meaningful connections and grow your business.
Cost: Starting at $70 up to 25 platform users and 1,000 contacts.
ActiveCampaign includes:
Email Marketing
SharpSpring
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance.
Cost: Starting at $450/mo for 1,500 contacts
Sharpspring includes:
Campaign Tracking
Marketo
Marketo has solutions for your every marketing need. From acquisition to advocacy, quickly and easily find a solution that is just right for you.
Cost: Starting at $895/mo for 10,000 contacts
Marketo includes:
Get Response
GetResponse is marketing automation for all shapes and sizes. Create fully scalable workflows in an easy drag-and-drop creator. Track subscriber behaviors in real time and react to completed purchases, abandoned carts.
Cost: Starting at $49/mo with 5,000 contacts and limited to 3 users.
GetResponse includes:
Email Marketing
With so many options and features it’s easy to get a bit confused. Because we help companies in the technology and finance industry, our growth consultants are able to help you implement the best solution for your business. Book a time with one of our growth consultants today and get your marketing to work smarter for you.