--- title: "Inbound Lead Generation: Generate High-Quality Leads by Being Helpful" description: https://www.capterra.com/marketing-automation-software/#infographic What is the return on investment from a Marketing Automation System? 80% of marketers h image: https://boilerplate.marketsonline.co.za/hubfs/Imported_Blog_Media/inbound_lead_generation.jpg --- [![MO - Logo - Light Blue](https://boilerplate.marketsonline.co.za/hubfs/MO%20-%20Logo%20-%20Light%20Blue%20on%20white%20(1).svg "MO - Logo - Light Blue")](http://Boilerplate-dev-26889050.com) Mobile logo Close - Services - ![](https://boilerplate.marketsonline.co.za/hubfs/Grow%20Icon.svg) Grow - Digital MarketingGrow your business, identify & activate the right channels - Web Design & DevelopmentExtend your reach with a seamless personalised experience - Digital Branding & VideoUnified messaging, imagery & tone focused on growth - [Digital TransformationImprove and report on your sales & delivery processes](https://mo.agency) - Sales DevelopmentEnable your sales teams to sell more and sell better - Customer ServiceYour customers expect better service - ![](https://boilerplate.marketsonline.co.za/hubfs/Grow%20With%20HubSpot%20Icon.svg) Grow with HubSpot - HubSpot OnboardingGet started on the right foot with an experienced partner - HubSpot Sales & CRMSales software & processes to supercharge your revenue - HubSpot MarketingAll your marketing tools and data in one place - HubSpot CMSWebsite CMS for a personalised website experience - HubSpot ServiceCustomer service software to delight your customers - HubSpot IntegrationsConnect your business critical systems - ![](https://boilerplate.marketsonline.co.za/hubfs/Migrate%20to%20HubSpot%20Icon.svg) Migrate to HubSpot - SalesforceLower your licencing fees and get ROI from CRM - PipedriveStop hitting bottlenecks in your CRM functionality - FreshworksA connected CRM with visibility across all departments - ZohoMove to a CRM with a global support network - MS DynamicsUser interfaces have moved on, your team expects more - Bluwave CRMMigrate to a scalable CRM solution - Why MO - ![](https://boilerplate.marketsonline.co.za/hubfs/Advantages%20Icon.svg)Advantages - About usEverything you'd want to know - TestimonialsWhat our clients say about us - CareersJoin our team - ![](https://boilerplate.marketsonline.co.za/hubfs/Our%20Work%20Icon.svg)Our work - HubSpot case studiesHow we help our customers with HubSpot - Creative & website case studiesWebsite builds, design, brand & video for our customers - ClientsThe companies we've been privileged to work with - Pricing - Learn - Contact us ![](https://boilerplate.marketsonline.co.za/hs-fs/hubfs/Imported_Blog_Media/inbound_lead_generation.jpg?length=1270&name=inbound_lead_generation.jpg) [Digital Marketing](https://boilerplate.marketsonline.co.za/mo-refresh-blog/tag/digital-marketing) # Inbound Lead Generation: Generate High-Quality Leads by Being Helpful updated 1 January 1970 Written by marketsonline ![](https://boilerplate.marketsonline.co.za/hubfs/Blogger%20Image.png) Share [![](https://boilerplate.marketsonline.co.za/hubfs/Facebook%20on%20White.svg)](http://www.facebook.com/sharer.php?u=https://boilerplate.marketsonline.co.za/mo-refresh-blog/onboarding-project-blog/blog/the-cost-of-marketing-automation-software) [![](https://boilerplate.marketsonline.co.za/hubfs/LinkedIn%20on%20White.svg)](https://www.linkedin.com/sharing/share-offsite/?url=https://boilerplate.marketsonline.co.za/mo-refresh-blog/onboarding-project-blog/blog/the-cost-of-marketing-automation-software) [https://www.capterra.com/marketing-automation-software/#infographic](https://www.capterra.com/marketing-automation-software/#infographic) What is the return on investment from a Marketing Automation System? 80% of marketers have increased lead generation (and a further 77% [increased their lead conversions](https://venturebeat.com/2015/05/05/marketing-automation-best-bets-80-of-companies-increase-leads-77-increase-conversions/)) after implementing marketing automation. Before getting into the breakdown of how much Marketing Automation costs, you first need to consider the potential ROI of investing in the software. If lead generation and conversion is of high value to your business, then you should take that into account before looking at the baseline costs of Marketing Automation. Often, the ROI generated by these systems is far higher than the cost. With that being said these are MO Agency’s top 6 Marketing Automation picks and what it will cost you to run their systems. HubSpot Marketing Hub [HubSpot](https://www.hubspot.com/pricing/marketing?selectedPackage=professional) marketing automation software is a powerful suite of tools that helps you turn visitors into leads. Capture leads, learn who they are and what they’re interested in, and optimize your marketing based on data, not guesswork. Cost: HubSpot starts with a free version, and thereafter packages start at $50 with uncapped users, and an initial contact cap of 1,000 contacts. Thereafter, there is a cost of $50 for each additional 1000 contacts. What is included? Form builder - Contact activity - Contact Management - Contacts and Company insights - Ad management - Native CRM - Conversations Inbox - Team email - Live chat - Conversational Bots - Pre-built Reporting Dashboards - Email marketing upto 10x contact tier email send limit - Mobile optimisation - Blog and content creation tools - Social Media Management tools - Call-to-action buttons - Landing Pages - Standard SSL certificates - Subdomains - Upto 300 workflow automation rules - Video Hosting and management - Goal-based nurturing - Smart content - A/B testing - Google Search Console integration - Custom reporting Pardot [Pardot](https://www.pardot.com/pricing/) empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Cost: Starts at $1,250 for up to 10,000 contacts with no cap on platform users. Pardot includes: - Email marketing unlimited sends - Forms builder - Landing Page builder - A/B testing - additional cost - Tracked Social posts - Workflow automation upto 50 rules - Adwords integration - Basic Dynamic Content - Salesforce CRM Integration - Variable tags - Lead Scoring - Reporting - SEO Keyword monitoring upto 100 Keywords - Competitor monitoring - Webinar integration ActiveCampaign [ActiveCampaign](https://www.activecampaign.com/pricing/compare/) has all the tools you need to make meaningful connections and grow your business. Cost: Starting at $70 up to 25 platform users and 1,000 contacts. ActiveCampaign includes: Email Marketing - Native CRM - Workflow Automation - Auto Responders - Reporting - Geo tracking - Dynamic Content - Unlimited email sending - Social Media tools and integration - Social Data reporting - Add on - Form builder - Facebook Custom Audience integration - Site & Event tracking - SMS tracking - SMS subscriptions SharpSpring [SharpSpring](https://sharpspring.com/pricing/)is a comprehensive marketing automation platform with robust features, functionality & performance. Cost: Starting at $450/mo for 1,500 contacts Sharpspring includes: Campaign Tracking - Behavior based email triggers - Blog Builder - Workflow automation rules - Landing page builder - CRM integration - Form Builder - Reporting and Analytics - Anonymous visitor ID Marketo [Marketo](https://www.marketo.com/solutions/pricing/) has solutions for your every marketing need. From acquisition to advocacy, quickly and easily find a solution that is just right for you. Cost: Starting at $895/mo for 10,000 contacts Marketo includes: - Smart content - Landing page builder - Mobile optimisation - Form builder - Workflow automation rules - Email marketing - Ad management Get Response [GetResponse](https://www.marketo.com/solutions/pricing/) is marketing automation for all shapes and sizes. Create fully scalable workflows in an easy drag-and-drop creator. Track subscriber behaviors in real time and react to completed purchases, abandoned carts. Cost: Starting at $49/mo with 5,000 contacts and limited to 3 users. GetResponse includes: Email Marketing - Landing page Builder - Webinars 100 attendees - Workflow automation rules - Tags - Lead scoring - Abandoned cart - Web event tracking - Customer Segmentation - Native CRM With so many options and features it’s easy to get a bit confused. Because we help companies in the technology and finance industry, our growth consultants are able to help you implement the best solution for your business. Book a time with one of our growth consultants today and get your marketing to work smarter for you. 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